One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the strategy in place, newsletters help you keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more […]
If you’re anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras. In short, you likely haven’t given it much thought as a channel for brand awareness. But, if you think about it, Wikipedia is […]
Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.” If you work for a growing company, be it a startup or scale-up, you’ll know that attempting to “invent” the future isn’t a matter of waiting around for flashes of inspiration and eureka moments — rather, […]
When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter and I’m surprised at how brands segment me into a list […]
In practically any discipline, it’s a good idea to have others evaluate your work with fresh eyes, and this is especially true in user experience and web design. Otherwise, your partiality for your own work can skew your perception of it. Learning directly from the people that your work is actually for — your users […]
As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing” scenario. It’s bad when the communication failure occurs internally, but it’s considerably worse when potential or […]
Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts. The most effective way to determine which traits you’ll use to group your audience is by using segmentation bases. […]
Studies show that 76% of consumers research a business online before visiting in person. That means having a website is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, […]
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